Obamacare’s menu labeling regulation promises to be a disaster for the food and restaurant industries, as its implementation is both costly and extremely onerous. While its deleterious effects on the pizza, restaurant, and grocery industries have been most well known, it also has the potential to shutter an industry near and dear to Americans’ hearts: craft beer.
Since beer has a few too many calories for bureaucrats, the health law dictates that all brewers include a detailed calorie count on every type of beer produced. Failure to do so, according to Americans for Tax Reform, “means craft brewers will not be able to sell their beer in any restaurant chain with over 20 locations.”
The Cato Institute estimates the Obamacare calorie labeling requirements will cost a business as much as $77,000 to implement. For larger beer companies, this is a drop in the bucket, but for small, local craft brewers it represents a substantial cost that they must pay. As a result, it creates a significant disadvantage compared to larger beer companies who can better absorb the cost of this new regulation.
According to Bart Watson, chief economist of the Brewers Association, “Most of the new [craft beer] entrants continue to be small and local, operating in neighborhoods or towns. What it means to be a brewery is shifting, back toward an era when breweries were largely local, and operated as a neighborhood bar or restaurant.” The increasingly small size of craft breweries means they are faced with a tough decision in light of the impending regulations: cut costs and possibly lay off workers to pay for the calorie labels, or be shut out of one of the most profitable markets for their product. Either way, it is a lose – lose situation for the craft beer brewers and drinkers, an industry that grew 27.8 percent from 2013 to 2014 when it was left alone.
Which is why the government has to f*ck it up.
Food and Drug Administration announced its final rule for menu labeling, a regulation that’s already proving to be a nightmare for the major chain restaurants and retail food establishments that must comply by Dec. 1, 2015, or face a stiff penalty.
And the scorn of the self-righteous Left.
“It got much worse in the final rule,” Lynn Liddle, chairperson of the American Pizza Community and executive VP of communications and investor relations for Domino’s Pizza, told Townhall. “I was surprised, disappointed, and befuddled because there’s all this new stuff in there where I go, ‘I don’t know how we’re gonna do this.’ … We’re gonna need a lot more time to untangle this mess, which I don’t think is viable or workable.”
While the regulation is bad for all industries, pizza has been hit particularly hard. For one, it’s a food industry unlike any other—90 percent of customers get their food delivered, making the idea of in-store displays of calorie information unnecessary and costly, not to mention extremely difficult since it’s such a customizable food.
Liddle said a concession was made on labeling by the slice rather than the whole pizza, but the rule is still disastrous for small businesses across America.
“[W]hat [FDA] did in these final rules is they expanded their definition of a menu and said ‘we’re gonna look at it and say anything a consumer will think of at that moment as a menu,’ so it’s very squishy right now because nobody really understands this thing because they’re saying if you have a picture or a name of a product, along with a price, were gonna call that a menu, so if you take it to the ridiculous that could include television advertising, because in the restaurant industry you always have a picture of product and a price, that’s how the restaurant industry advertises,” she explained.
“We went to [the FDA] with a proposed solution; we didn’t say ‘we want to get out of it,’ we said, ‘we have a better way’ … and that better way was primarily doing this electronically, which by the way we already do voluntarily, so it was a really workable solution … and basically they’ve ignored it,” she said.
Not on the Agenda. They are the Government so not only are they right, but they can’t have the peons making their own rules! Where is the power in that. Where is the job satisfaction.
The most ridiculous part about the entire regulation is that menu labeling has little to no effect on consumers’ purchasing choices, and studies demonstrating that menu labeling is linked to a reduction in obesity rates, the supposed benefit the FDA used to justify the regulation in the first place, doesn’t exist. (Townhall)
BUT IT MAKES LIBERALS HAPPY! That’s all that matters. They are “doing something” “meaningful”. Their pride goeth before your fall. The fact that it’s worthless and will destroy businesses and jobs is totally irrelevant to their “moral” code of narcissism. They want to prove to themselves how superior they are and just how dumb you are for not being them.
So you must COMPLY.
IT’S FOR YOUR OWN GOOD!
Plus, the power trip is addicting. 🙂
Happy Thanksgiving. The Left hopes you enjoy this Turkey way past Thanksgiving. The Leftovers will be a bitch.